We believe that LIVING Life is a Decision, not a Choice. In that a Decision requires Commitment to an Action to exist, and that a Choice is one of a number of ideas that require no commitment to exist.

Decide to BE, to Be Better, and to Be YOUR Best.

Pledge to BE Better

“An Athlete is someone who has purpose behind all their actions, and wants to BE Better everyday.”

~ COACH RHINO

Athlete’s PLEDGE


I recognize that the journey of growth is lifelong, and that the pursuit of Being Better is not just about improvement, but about embracing every opportunity to Evolve.

I pledge to continuously challenge myself to BE Better, to push past the limits of my comfort zone, and to embrace learning as the next step to LIVING Life with Value and Joy.

I pledge to not only strive for Personal Excellence but to encourage others to rise to their Best as well — creating a community of Shared Growth, where we support one another's progress and journey together, reaching new heights.

I pledge to meet every challenge with Determination, to see failure as a lesson, and to celebrate every small victory along the way.

I pledge to BE the change I seek in the world, to BE Better today than I was yesterday, and to always aim for the Best version of myself — because growth is a Mission, and excellence is a DECISION.

I pledge to BE me, to BE Better, and BE my Best... everyday.

Pledge to BE,
to BE Better,
and to BE Your Best

How Far Can a Pledge Take YOU?

This Pledge allows YOU to Create a Life YOU really want to LIVE, and just BE…
and Find the Olympian inside YOU.

Create and Find YOURS

You are an OLYMPIAN.

OUR MISSION SIMPLE PERSPECTIVE: What if the Olympic Athlete is not actually an “unusual” or “abnormal” human? What if the potential expressed in an “Olympic Performance” is potential ALL humans possess? Not just athletically, but in Life as well… like Jim Thorpe, Larisa Latynina, Aleksandr Karelin, Florence Griffith-Joyner, Mark Spitz, Nadia Comăneci, and YOU.

YOUR Mission Simple

“Jim Thorpe's Olympic Potential was ‘discovered’ when he jumped higher than any of the High Jumpers, while wearing his OVERALLS, just to have a laugh... it was his first time ever seeing the High Jump. What have YOU discovered about yourself while wearing your (probably metaphoric) OVERALLS?

Probably something OLYMPIC.”

~ COACH RHINO